Tuesday, August 19, 2008

I'm supposed to be impressed?

I am so tired of those fast food commercials that are trying to impress you into thinking their food is unbelievably amazing or something. I'm talking about the commercials where they have a "hidden camera" set up on customers who they think are experiencing delicate french desserts or 5 star gourmet hamburgers, and after a costume change and an unexpected, "Look how dumb you are" speech from an actor, find out that they were really snacking on fast food.

What are they trying to prove? That their food is so incredible it tastes expensive and cultured? All they are showing is that people are products of their environment. Of course the people in the commercial (who could easily be you or I) are going to believe that the chocolate dessert sticks are French because they are asked to sample a stick from a "French speaking Chef" inside some sort of fancy restaurant that looks eerily similar to The Ivy restaurant. How could you expect anyone to suspect otherwise?

All those commercials are telling me is that their marketing payroll department must not be high on the priority list.

No comments: